Marketing A Potent Energy Drink – A Dream or Nightmare?

Would you sacrifice potential fame and fortune if the wrong product came across your desk?

Thinking about it leaves me perplexed. Would I pass up...

Do You Doodle? (Say I Do…)

If you do, you’re in great company. George Washington, Thomas Edison and JFK were all diligent doodlers. Bill Gates and Frank Gehry may be...

Viralocity: 5 Common Traits. 1 Warning.

Viralocity is the all-elusive goal – the Holy Grail for every marketer today. What makes one idea travel faster than an Olympic sprinter who...