theCIAgency.com

B2B ACQUISITION & ENGAGEMENT

Mark Schneider — Wed, 04 Jan 2012 14:29:26 +0000

PUBLISHING: DRTV • Email • Viral Video • Content Curation • Direct Mail • Gift Book • Offer Development

Mark Schneider — Wed, 04 Jan 2012 14:27:14 +0000

Branding • Viral Videos • Email • Content Curation • Newsletter • Banners • Offer Development

Digital Acquisition & Engagement

Mark Schneider — Wed, 04 Jan 2012 14:26:10 +0000

MARTIN BRAUN WATCHES: Martin is one of the top five watchmakers in the world today. Branded Viral Video • Targeted Email • eNewsletters • Direct Mail • Call Center

WEIDER HISTORY GROUP: THE WORLD’S LARGEST HISTORY PUBLISHER Segmented Acquisition-Engagement-Loyalty Campaigns: B2B & B2C Branded Viral Videos • Social Media • Segmented Email • Banners • eNewsletter STETSON COLOGNE ACQUISITION: ONLINE GAME WITH TOM BRADY• EMAIL

VERIZON NEW PRODUCT INTRODUCTION • BRAND RESPONSE ACQUISITION • DIRECT MAIL • EMAIL • PRINT

CAMPISI’S THE FIRST ITALIAN RESTAURANTS IN DALLAS… AKA: WHERE JACK RUBY HAD HIS LAST DINNER CUSTOMER ACQUISITION & LOYALTY CAMPAIGN: FISH BOWL • EMAIL • PROMOTIONAL EVENTS

Marketing A Potent Energy Drink – A Dream or Nightmare?

Mark Schneider — Thu, 15 Sep 2011 17:18:46 +0000

Would you sacrifice potential fame and fortune if the wrong product came across your desk?

Thinking about it leaves me perplexed. Would I pass up the opportunity to market a “dream product” if I knew in advance that it could actually be dangerous? Would I? Would you?

If Four Loko came to me a few months ago and asked if Creative Intelligence could effectively market their 12% alcohol-high-energy drink – I would have jumped across the table, high-fived the owners and exclaimed that we’d reduce our fee in return for a piece of Four Loko. I would have been on a marketer’s high; the wow, we’re going to have a blast, sweep the awards shows and most important, create a monster social media story that will explode across the web in a Nano second. Fame, fortune and fun – in one campaign!

But, in ...

Do You Doodle? (Say I Do…)

Mark Schneider — Thu, 08 Sep 2011 09:13:54 +0000

If you do, you’re in great company. George Washington, Thomas Edison and JFK were all diligent doodlers. Bill Gates and Frank Gehry may be doodling at this very second. A recent study by Jackie Andrade, a professor at the University of Plymouth, revealed that active doodlers increased their information retention by 29%…

This highly relevant information was brought to my attention by Sunny Brown’s brilliant article: “What we learn from doodles.”

Thank you Sunny. Next time, I am caught doodling in a meeting, I can finally explain that I’m not bored – I’m actually going to remember more.

Humans have been doodling in snow, in sand and on cave walls for more than 30,000 years.

Viralocity: 5 Common Traits. 1 Warning.

Mark Schneider — Thu, 08 Sep 2011 09:00:21 +0000

Viralocity is the all-elusive goal – the Holy Grail for every marketer today. What makes one idea travel faster than an Olympic sprinter who just feasted on a breakfast of steroids, eggs and Red Bull – while other’s stands still like an actor or actress with stage freight? If there were truly an answer, we’d all just follow the rules.

According to Dan Greenberg, co-founder and CEO of Sharethrough, people will watch a video three times longer if it has been sent from a friend or associate. He cites three common attributes – for creating videos that people want to share. http://mashable.com/2010/10/19/viral-video-science/

I have added two other factors that commonly ignite wildfires.

Psychological Share Motivation: Sharing feelings are a basic human need. If your videos capture an emotion that resonates with its audience, users will share it, because they are not just sharing ...

What Makes Headlines? Hate Beats Love. Ugly Is More Attractive Than Pretty.

Mark Schneider — Thu, 08 Sep 2011 08:45:39 +0000

Let’s face it; we are attracted to the negative, the odd, the outrageous and controversial. The rules for writing successful news headlines and marketing headlines are exactly the same: Be brash and bold or you will be invisible. This is true for every industry – although the bold tone of a financial headline must be dramatically different than one of an energy drink. The net-net? If you want to be seen, give good headlines.

Exhibit A: Most Viewed: “The World’s Ugliest Animals” slide show. http://www.nydailynews.com/lifestyle/pets/galleries/the_worlds_ugliest_animals_/the_worlds_ugliest_animals_.html