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Would you sacrifice potential fame and fortune if the wrong product came across your desk?

Thinking about it leaves me perplexed. Would I pass up the opportunity to market a “dream product” if I knew in advance that it could actually be dangerous?  Would I? Would you?

If Four Loko came to me a few months ago and asked if Creative Intelligence could effectively market their 12% alcohol-high-energy drink – I would have jumped across the table, high-fived the owners and exclaimed that we’d reduce our fee in return for a piece of Four Loko. I would have been on a marketer’s high; the wow, we’re going to have a blast, sweep the awards shows and most important, create a monster social media story that will explode across the web in a Nano second. Fame, fortune and fun – in one campaign!

But, in …

If you do, you’re in great company. George Washington, Thomas Edison and JFK were all diligent doodlers. Bill Gates and Frank Gehry may be doodling at this very second. A recent study by Jackie Andrade, a professor at the University of Plymouth, revealed that active doodlers increased their information retention by 29%…

This highly relevant information was brought to my attention by Sunny Brown’s brilliant article: “What we learn from doodles.”

Thank you Sunny. Next time, I am caught doodling in a meeting, I can finally explain that I’m not bored – I’m actually going to remember more.

Humans have been doodling in snow, in sand and on cave walls for more than 30,000 years.

Viralocity is the all-elusive goal – the Holy Grail for every marketer today. What makes one idea travel faster than an Olympic sprinter who just feasted on a breakfast of steroids, eggs and Red Bull – while other’s stands still like an actor or actress with stage freight? If there were truly an answer, we’d all just follow the rules.

According to Dan Greenberg, co-founder and CEO of Sharethrough, people will watch a video three times longer if it has been sent from a friend or associate. He cites three common attributes – for creating videos that people want to share. http://mashable.com/2010/10/19/viral-video-science/

I have added two other factors that commonly ignite wildfires.

Psychological Share Motivation: Sharing feelings are a basic human need. If your videos capture an emotion that resonates with its audience, users will share it, because they are not just sharing …

Let’s face it; we are attracted to the negative, the odd, the outrageous and controversial. The rules for writing successful news headlines and marketing headlines are exactly the same: Be brash and bold or you will be invisible. This is true for every industry – although the bold tone of a financial headline must be dramatically different than one of an energy drink. The net-net? If you want to be seen, give good headlines.

Exhibit A:  Most Viewed:  “The World’s Ugliest Animals” slide show. http://www.nydailynews.com/lifestyle/pets/galleries/the_worlds_ugliest_animals_/the_worlds_ugliest_animals_.html